Fresh spices, straight from Patonda since 1997

Bulk orders

Pure spices

Masalas

New here? Start with Rajwadi garam + chilli The two packs we tell every new kitchen to try first. Shop Rajwadi garam
Rajendra Motilal Bora (Bori Seth), founder, in a spice shop

Our story · Since 1997

It started in a grocery shop.

Rajendra Motilal Bora, known to everyone as Bori Seth and to the family as Dadaji, ran a grocery shop with his wife Chandrakala. In 1997 they began making their own masala at home: just haldi and chilli.

They had watched big brands sell low quality at high margins. Their answer was simple: grind it clean, grind it honest, and let the taste do the selling. This is how it grew.

Run today by the family: Manoj and Jaya Pokharna, Anand and Yogita Bora.

In his words

Quality and a clean method should never be replaced. If quality is good, the customer will pay for quality. It’s all about people’s health.

Rajendra Motilal Bora (Bori Seth) Rajendra Motilal Bora (Bori Seth)Founder, MD Masala

How it grew

From a home kitchen to our own factory.

  1. An old Indian masala shop counter with sacks of chilli and haldi and a brass scale

    1997

    It began at the shop

    Dadaji and Chandrakala ji ran a grocery shop. They saw big brands selling low quality at high margins, so they started making their own at home: only haldi and chilli.

  2. A close-up of fresh haldi and whole garam masala spices in brass plates

    Then

    The first masalas

    Turmeric and garam masala came first. About five years of struggle followed before the business grew.

  3. M.D. Chicken Masala pack in a kitchen with bowls of masala

    Growth

    Chicken masala takes off

    Homes loved our chicken masala. It became about half of our success, and we moved to a big factory.

  4. Cartons of M.D. masala packed and stacked for a big order

    2005

    Our first big order

    300 bags, about 7,500 kg of masala in one order.

  5. M.D. turmeric, chilli and coriander packs in a busy kitchen

    2017

    ₹1 crore in a year

    Our first year above ₹1 crore in sales.

  6. Our masala factory floor with grinding machines, spice sacks and powders

    Today

    7 tonnes a day

    Made in our own factory at Patonda. Dadaji still comes to the factory.

The family

Still a family business.

Dadaji and Chandrakala ji started it. Their children and their families run it with them today.

  • Founder Rajendra Motilal Bora Bori Seth to everyone, Dadaji to us
  • Co-founder Chandrakala Rajendra Bora Started it with him at the grocery shop
  • Son Anand Rajendra Bora
  • Daughter-in-law Yogita Anand Bora
  • Daughter Jaya Chandrakant Pokharna
  • Son-in-law Manoj Chandrakant Pokharna With the business since 2008

From source to spice

Where our spices come from.

Carefully sourced from the best regions in India, cleaned, roasted and ground in our own factory at Patonda.

  1. 1Chilli ChilliGuntur, Andhra Pradesh & Byadgi, KarnatakaPremium quality chilli Goes intoChilli Powder
  2. 2Haldi HaldiSangli, MaharashtraOur first spice in 1997 Goes intoHaldi Powder
  3. 3Dhania DhaniaIndore, Madhya PradeshSpecial Indori Dhana on the Mahadev pack Goes intoCoriander Powder
  4. 4Our factory Our factoryPatonda, Nandurbar, MaharashtraCleaned, roasted, ground and packed Every day7 tonnes

Sold here and at

2,000+ shops

across Maharashtra, Gujarat and Madhya Pradesh

Dispatch to

300
distributors

and room for more in Ahmedabad, Vapi and Indore

Our factory

Cleaned, roasted, ground and packed by us.

Every pack is made in our own factory at Patonda, Nandurbar.

  1. Dried red chillies moving along a steel cleaning line under water sprays

    01

    Clean

    Hand-picked and machine cleaned before anything else.

  2. Whole spices: chillies, coriander seeds, cumin, cardamom, cinnamon and star anise

    02

    Roast

    Roasted properly, for aroma and taste.

  3. Freshly ground masala with a brass spoon

    03

    Grind

    Ground at Patonda in a neat and clean process.

  4. A packing worker in a hairnet placing M.D. masala pouches into a carton

    04

    Pack

    Packed in the same factory and sent out to 2,000+ shops.

Taste it at home

Start where most homes start.

Our pick for a first order: Rajwadi Garam Masala and Chilli Powder.

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